UK Artisan SMEs Report a Rise in Sales

A report by the Royal Mail, focusing on the artisan craft and design sectors, has revealed that two-thirds of retail businesses in these sectors have seen an increase in sales, year on year (by an average of 19%).

Gifts, artwork and jewellery are the most common products sold by UK SME craft and design retailers.  Stationery, children’s clothing and adults’ clothing are also popular products to make and sell in the UK.

The Stats

  • Almost three-quarters (72%) of UK SME craft and design retailers sell via their own website, 69% sell via a marketplace and 41% through social media.
  • Eight in ten (80%) retailers state that selling their products via online channels and marketplaces has helped to increase their sales.
  • 85% feel the design industry is increasingly attracting entrepreneurs.
  • 81% of SMEs in this sector are confident that sales will increase in the next twelve months and 41% intend to list their products on more marketplace sites.
  • Gifts, artwork and jewellery are the most common products sold by UK SME craft and design retailers.
  • 57% of UK SME craft and design retailers sell to overseas customers. 74% of these overseas customers are based in Europe, 45% in The USA and 35% in Asia.
  • 49% export goods and 50% import goods.
  • 63% are aiming to increase their international sales revenue over the next 12 months.
  • 81% of retailers are confident that their sales will continue to increase in the next year.

To grow sales, UK SME craft and design retailers intend to:

  • list their products on more marketplace sites (41%),
  • look for space in another physical store (26%)
  • and use social media (22%).

Over half (52%) are also planning to increase their marketing spend and 34% intend to take advantage of the increased interest in UK exports.

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