We all rely on water, but busy micro, small and medium sized enterprises (SMEs), face an ever-increasing number of demands on their time, which can make it hard to keep on top of water bills.
The opening of the retail water market to businesses in April of this year was widely hailed as an opportunity for SMEs to cut costs and enjoyed more tailored customer services. Businesses in Scotland have enjoyed a deregulated water market since 2008.
However, Populus research shows that while awareness is growing, a number of SMEs still remain in the dark when it comes to better water deals. The latest research conducted by Populus for the Consumer Council for Water (CCWater) tracks awareness of the retail water market among SMEs.
They found that:
- Just over 2 in 5 (43%) of SMEs were aware they could switch their water retailer.
- Over half (52%) of SMEs who took part in the latest survey said they were likely to explore their choices during the next six months.
- About 2 in 5 (39%) were unlikely to switch or negotiate a better water deal felt their organisation did not use enough water to save any money.
Research shows that there is more work to be done to show SMEs that even the smallest business could benefit from tailored services, simpler billing, and better customer service; little things that could add up to make all the difference for SMEs.